Rebrand Deli & Bakery Department

Client: Winn-Dixie/Bi-Lo — Founded in 1925, they employ more than 35,000 associates who serve customers in grocery stores, liquor stores, and in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Lousiana, and Mississippi.

Project: Rebrand Winn-Dixie’s Deli and Bakery departments.

Notes: Winn-Dixie is on a path of rebranding all of their stores, inside and out. I was hired on a 3-month contract to rebrand the deli department, as well as the bakery department. The final artwork was picked up to be featured in 52 Winn-Dixie/Bi-Lo stores throughout the southeastern states.