I developed the full brand identity system, balancing clinical credibility with warmth and approachability. In addition, I designed a high-converting Amazon asset suite featuring product imagery, infographics, A+ Content, and scalable templates for future SKUs. Every touchpoint was strategically crafted to build trust, communicate benefits clearly, and drive conversion in a competitive supplement market.
I oversaw art direction for MaryRuth’s weekly photoshoots, translating the brand’s energy into thoughtful, vibrant imagery.
Working closely with my talented photographer friend, we shot weekly content for promotions, PDPs, new product launches, and stakeholder-driven requests, maintaining a cohesive and engaging visual identity.
I developed the full brand identity system, balancing clinical credibility with warmth and approachability. In addition, I designed a high-converting Amazon asset suite featuring product imagery, infographics, A+ Content, and scalable templates for future SKUs. Every touchpoint was strategically crafted to build trust, communicate benefits clearly, and drive conversion in a competitive supplement market.
