Brought Epic Goods to life through brand identity, logo, packaging, and AI-powered photography—building a snack brand for BP gas stations designed to pop off the shelf and connect with on-the-go consumers.
I oversaw art direction for MaryRuth’s weekly photoshoots, translating the brand’s energy into thoughtful, vibrant imagery.
Working closely with my talented photographer friend, we shot weekly content for promotions, PDPs, new product launches, and stakeholder-driven requests, maintaining a cohesive and engaging visual identity.
