At Kind Patches, I work across all product SKUs, handling design and art direction for landing pages, email campaigns, digital banners, and expanding the brand system—most notably with the introduction of Kind Aura.
I focus on creating a cohesive visual experience that translates the brand’s functional wellness ethos into elevated, emotionally resonant design across digital and product touchpoints.
I oversaw art direction for MaryRuth’s weekly photoshoots, translating the brand’s energy into thoughtful, vibrant imagery.
Working closely with my talented photographer friend, we shot weekly content for promotions, PDPs, new product launches, and stakeholder-driven requests, maintaining a cohesive and engaging visual identity.
