The campaign was designed to immerse customers in the serene essence of Japanese hinoki wood, blending storytelling, design, and sensory branding to bring the ritual to life.

For the Hinoki Ritual launch, I developed assets that spanned social, email, web, and in-store touchpoints, ensuring a seamless and immersive experience.

Every element was crafted to evoke the grounding and meditative qualities of the fragrance, connecting customers to the ritual beyond the product itself.